3tailer is an online retailer of a variety of niche products, mainly in the medical industry. 3tailer has over 30 different websites dedicated to various niches including: diabetic socks, shoe inserts, futon covers, and boating supplies. 3tailer is a small business of 15 staff headquartered in Charlotte, NC. Some of 3tailer employees work from home randomly so effective communication is becoming an issue.

3tailer had problems in keeping up to date on the status of all its staff and inter-departmental communications was difficult. Group mass email was also not working effectively for internal communications. 3tailer decided to evaluate several enterprise micro-blogging applications and finally decided to adopt Socialwok because of its seamless integration with Google Apps; 3tailer's choice of cloud email messaging and document collaboration.

"Socialwok has been a lifesaver for us in terms of knowing what's happening in our company. With status updates, integration of social media feeds, and RSS, it serves as a useful aggregator of our company's activity. If you're already using Google Apps then you need to use Socialwok too. Not having to remember yet another login is great."
- Jon West, Co-founder & CEO at 3tailer LLC

Solution

3tailer's communication is now faster and community based with significant reduction in unnecessary group emails. 3tailer has created feeds for different areas of its business, such as Customer Service, Data Entry and Social Media. 3tailer's staff can now just post everything to the relevant feeds and Socialwok will notify all its staff.
Socialwok is 3tailer's cloud knowledge management system by archiving all of the company's information like emails, business discussions and files in a single location. Socialwok's built-in search makes finding information like past updates easy.
Socialwok has improved inter-department communications tremendously. Customer service representatives can now post an issue related to the operations department and very quickly get help from members of other departments who are following the Customer Support feed.
3tailer has adopted the Socialwok social media suite. 3tailer's corporate Twitter account is now integrated into its community feeds. 3tailer's marketing team can now track comments made by its customers and provide twitter based customer support. Socialwok also allows other members of 3tailer to see the latest Tweets from the company and help increase company wide awareness of its brand.

Benefits

• Socialwok integrates seamlessly with 3tailer's Google Apps domain; archiving all communications neatly into feeds and making it easily accessible through search.
• 3tailer staff can now share interesting articles with co-workers using feeds resulting in less email and more effective inter-department communications.
• Socialwok aggregates social media chatter from Twitter and Facebook about 3tailer into the activity feed so that marketing staff can more easily monitor what customers are saying about its products and provide customer support.
• Socialwok helps to increase internal company awareness to its own brand by importing 3tailer's corporate twitter messages into the company feed.
• Managers in 3tailer can "like" employee updates, which is like web 2.0 praise.