MuluBuy started as a brick and mortar retail store providing a variety of consumer fashion products and accessories. Mulubuy uses Google Apps as their office messaging applications. MuluBuy evolved to a physical store with online e-commerce platform that allows sellers to target customers through either channel and thus to increase the product exposure. Mulubuy has 3 online customer support sales staff who take shifts in supporting both the retail and online operations. Before Socialwok, Mulubuy had difficulties in tracking and managing outstanding tasks between the different customer support shifts.

"Socialwok provides an excellent platform for shift to shift operation to track and handle outstanding tasks. It also works as the file sharing center for daily reports and news updates. Socialwok allows not only our management, admin department and physical store to be kept up to date, it also adds interactions between the whole team! We plan to further utilize Socialwok to collaborate with customers, publishing to social media such as facebook, twitter in our next phase of our adoption. "
- Rocky Cheung, Director of Mulu Limited

http://www.mulubuy.com

Solution

Mulubuy online customer support staff use feeds to track and handle outstanding tasks between shifts in a more timely fashion. Mulubuy uses Socialwok as a centralized announcement channel for company related matters. Given that Socialwok is similar to Facebook's interface, Mulubuy's sales team with basic IT knowledge has been able to adopt Socialwok quite easily. Mulubuy used to have problems storing and sharing common files. Socialwok provides Mulubuy with a cloud based file store with Google Docs integration that is accessible anywhere.

Benefits

• Mulubuy online customer support staff can track and handle outstanding tasks between shifts by using feeds to archive and track outstanding tasks.
• Mulubuy uses Socialwok as a centralized announcement channel for company related matters.
• Socialwok provides Mulubuy with a cloud based file store to easily retrieve and share files.
• Mulubuy marketing team members can do group based social media marketing by publishing status updates to the company's Facebook or Twitter pages without having to log into different web applications