Socialwok Outlook Social Connector now available on Office 2010 Outlook

14 May 2010 Singapore - Voiceroute Pte Ltd today announced the launch of Socialwok Outlook™ Social Connector for Office Outlook 2010™, 2007™, 2003™. Microsoft Office business users can use their work email accounts to create their organization's private social network to share ideas, emails, files, Office documents like Microsoft Word™, Google Docs™ and other rich media using status updates. With the Socialwok Outlook Social Connector, Microsoft Office™ users can from inside Microsoft Outlook™ see the latest activity of their co-workers in the office as well as view what files and emails have been previously shared. Microsoft Office users can also access the Socialwok user profiles of their co-workers from the Microsoft Outlook address book.

"Socialwok is committed to bringing the power of social networking technologies like passive sharing to small and medium-size businesses (SMBs). There are many SMBs on the Microsoft Office platform already using Microsoft Outlook for everyday messaging. As such, it is a logical choice for us to integrate with Microsoft Outlook 2010 especially since this version of Outlook includes native support for social networking. We are excited about bringing business social sharing and collaboration to Outlook", says Ming Yong, Socialwok CEO.

"This Socialwok Outlook Social Connector for Microsoft Outlook marks only the very first step in what we plan to do with the Microsoft Office platform both on the desktop as well as in the cloud. Microsoft Office 2010 also includes the release of Microsoft Office Web Apps. We see Microsoft becoming a dominant player in the cloud based Office Productivity space. By working closely with Microsoft, my company aims to realize our vision of being the largest business social collaboration network for cloud based office productivity in the world.", says Ming Yong, Socialwok CEO.

"We are very excited to see Voiceroute, a BizSpark Startup, create the Socialwok Outlook Social Connector for Office 2010," adds Haresh Khoobchandani, Senior Director, Business Marketing Organization for Microsoft Singapore. "Using Microsoft's suite of developer tools like Microsoft Visual Studio and Outlook Social Connector, software vendors like Voiceroute are helping us build a rich ecosystem of third-party applications that work seamlessly with Office 2010. Office Web Apps is a key platform for taking the work done on Office by 500 million around the world into the cloud. Engaging and encouraging vendors like Voiceroute to develop cloud-based social collaboration services that integrate with Office 2010 is an excellent demonstration of our continued commitment to bring the benefits of cloud computing to the masses across the browser, the phone or the desktop."

Productivity Solutions Across the PC, Phone and Browser
With a familiar productivity experience across the PC, phone and browser, Office 2010 and related products deliver new capabilities to help people:

• Connect and collaborate with co-authoring in Microsoft Word, Microsoft Office PowerPoint and Microsoft OneNote; advanced e-mail management and calendaring capabilities in Microsoft Outlook; and the addition of the new Microsoft Outlook Social Connector, which brings communication history and social network feeds directly into Outlook.
• Work virtually anywhere with Microsoft Office Web Apps, the online companions to Word, PowerPoint, Microsoft Excel and OneNote. Along with easy access to documents from virtually anywhere, Web Apps help preserve the look and feel of a document regardless of device, so content and format are generally preserved while moving between the PC, phone and browser. Effective today, Office Mobile 2010 will be available for free via Windows© Phone Marketplace for all Windows Mobile 6.5 phones with a previous version of Office Mobile. People using Office Mobile 2010 can perform lightweight editing of Office documents and take notes on the go. With Office Mobile, people can work with Office documents stored on their phone, attached to an e-mail, and can browse, edit, and update documents stored on a Microsoft SharePoint 2010 site. SharePoint intranet sites and communities also help people collaborate, regardless of location.
• Help bring ideas to life with video, text and image editing, new broadcast capabilities in PowerPoint, auto-previewing in Word, easy document preparation through the new Microsoft Office Backstage view, and new Sparklines in Excel for precise trend and data visualization
• Quickly access data to make real-time decisions using the business intelligence capabilities in familiar Office applications that transform everyday work data into valuable information.

To learn more, visit http://microsoft.com/office2010

About Voiceroute Pte Ltd.

Socialwok brings to the enterprise simple and powerful feed based social networking sharing technologies that help thousands of businesses daily to collaborate on cloud based office productivity platforms like Google Apps, Microsoft Office Web Apps. Since the launch of Socialwok at Techcrunch 50 in Oct 2009, Socialwok has over 10k+ businesses of all sizes and tens of thousands of users. Socialwok is the winner of the Techcrunch 2009 demopit award and has been profiled by ReadWriteWeb and the Google Enterprise blog. Socialwok is a service from Voiceroute Pte Ltd; headquartered in Singapore with offices in North America. For more information, visit http://www.socialwok.com

Microsoft, Office 2010, Outlook 2010, Outlook Social Connector, Social Productivity, Collaboration